Your insurance agency website is more than just a business card – it’s the key to making a strong first impression and driving new business.
Insurance buyers expect a seamless digital experience. They research coverage options online, compare agencies and make decisions before reaching out, making your website a digital storefront and marketing linchpin for your business.
If your website isn’t optimized to convert visitors into leads, then it’s not doing its job. Many insurance agency websites struggle with slow load times, outdated design elements and unclear calls to action – all of which leads to lost opportunities.
With peak insurance shopping season ahead, now is the time to evaluate your website and make sure it’s functioning as an integral piece of your digital strategy.
Guarantee Your Insurance Agency Website Makes a Great First Impression
First impressions matter. When a consumer looks at your website for the first time, they decide within seconds whether or not to trust your business. A well-designed, professional website builds credibility and encourages visitors to take action.
How Do You Know If Your Website Needs an Upgrade?
If your website isn’t converting traffic to leads, then it’s time to take a closer look and figure out where improvements can be made.
The first thing to consider is the design. Does it look outdated or cluttered? Is information hard to find? If the answer to either of these answers (or both) is yes, then it’s time for a refresh. Use a clean, modern design that reflects your brand, and make sure the most vital information is clearly highlighted.
Next, make sure you have an unmistakable call-to-action (CTA). Don’t make your clients guess at next steps. Tell them exactly what they need to do and how to do it with simple contact forms that are easy to fill out, even on a mobile device.
Don’t Give Your Customers a Reason to Scroll Away
Many consumers do their online browsing from a mobile device, and this is essential to consider when planning your digital strategy. If your insurance agency website doesn’t load quickly or is unreadable on mobile devices, you’ll lose business as people scroll away.
What Impacts Website Speed and How Can You Fix It?
It’s easy to think of your website as a “set it and forget it” part of your digital strategy, but that’s the wrong mindset. Your website needs to be continuously calibrated and optimized to drive results. Many websites slow down because of:
- Outdated hosting platforms
- Excessive plugins
- Large, unoptimized images
Loading times aren’t only a problem because of short attention spans. Slow websites will also rank lower in search results and impact the number of people who see your site in the first place.
Fortunately, fixing these issues can be as simple as using a website builder designed for speed and optimized to help you in winning business online. Website builders like Zywave Websites ensure your insurance agency website stays up to date and is configured to be perfectly displayed regardless of device.
Make Sure Your Insurance Agency Website Is Secure for Peak Traffic
If you protect your clients, you’ll protect your business, and website security is critical for this endeavor. Insurance agencies handle sensitive client information every day. If your site isn’t compliant with website security protocols, you could be at risk of cyber threats or regulatory issues.
This is especially true during peak season, when more data is flowing through your insurance agency website. Best practices for website security include:
- HTTPS encryption to protect user data
- Meeting industry compliance standards
- Updating plugins and software to prevent vulnerabilities
The best way to ensure your website has these crucial safeguards is to work with digital experts like Zywave to make sure your website is secure for peak traffic.
How to Use Your Website to Convert Visitors Into Leads
Driving traffic to your website is only the first step. Getting visitors to take action is what really matters and should be the foundation of your digital strategy.
At the end of the day, you want to build trust with prospects, and that means being helpful and informative. Use your website to offer things like downloadable resources to capture prospect information and client testimonials to boost credibility.
Your website should also feature CTAs – or calls to action – to tell visitors how to take the next step. Use clear, benefit-driven language that visitors can easily see on the upper half of the website page. Don’t make them guess at how to get in contact with you or move forward with your services.
Get Your Insurance Agency Website Peak-Season Ready with Zywave
If your website isn’t optimized for the needs of the modern consumer, you’re losing potential business. With Zywave Websites, you get a high-performing, mobile-friendly and lead-optimized site designed specifically for insurance agencies.
Want to see how your website stacks up? Request a website audit today.
