A catastrophic season used to refer to a limited period over the course of the year. But over the past few years, it’s become clear that severe weather and natural disasters can occur regardless of time or place.
Insurers and commercial policyholders can no longer worry about just one season. It’s now essential to be prepared for a variety of major storms, fires, blizzards, or other natural events.
That’s where you come in.
You have the opportunity to become a resource for your community and help businesses prepare for the unexpected. When you put yourself in the position of an informative advisor during difficult times, you’ll increase trust and become a fixture in your community.
Be a Resource for Your Community
As an independent agency, you are a staple of your community. When businesses in your community experience hardship, so does your agency. Your success is directly tied to the success of your neighbors.
Your agency can be the perfect resource during inclement weather, natural disasters, community hardships, and other unavoidable or unexpected events. During difficult times, your clients will look to you with questions about coverage, safety guidelines, workplace guidelines, and their employees.
What Do Your Customers Want?
It’s no secret that if you don’t meet your clients’ expectations, they’ll go somewhere else. So how do you make yourself a fixture? How do you make yourself so valuable that your clients can’t do without you.
It starts with knowing exactly what your clients want.
Modern consumers want trust. They want personalization. And they want a wide range of products and services. They want a one-stop shop, and that’s where you can set yourself apart by providing them with tools and resources they need to protect their business when times get rough.
Showing you care about their business on a personal level will encourage them to put their full trust in you, and you’ll become a partner they’ll never want to be without.
How Can You Serve Your Community Better Than the Competition?
Everyone says they have the best service. But how do you prove it? How do you differentiate yourself from the competition? Help your community prepare for the unexpected. Be prepared and implement processes that make your agency agile so you can communicate timely, updated information to your clients and prospects.
Be Prepared
Content is essential for helping your community prepare. If your community is regularly impacted by hurricanes, help your neighbors and local businesses by providing a yearly dissemination of checklists and guides. If you live in a region where wildfires are common, help prevent them with preventative materials. If your agency doesn’t have the resources to create and quickly disseminate helpful information during disastrous or unanticipated events, technology can help.
Your clients will appreciate and remember the help and the resources you provide.
Be Agile
To be timely, you must be prepared when the unexpected happens.
This means automating processes and having tools at your disposal to segment, compose, and disseminate helpful information to your clients and prospects. Have a website that enables you to update information quickly.
Inclement weather, natural disasters, and catastrophic events happen, and their frequency is on the rise. The best thing you can do for your community is to be there when disaster strikes. With the proper process and preparedness, you can provide exceptional service to your clients.
Looking for some free resources to help your clients prepare for natural disasters?
- Hurricane Recovery Checklist
- Wildfire Prevention Checklist
- Home Protection Guide: Snow and Ice Storms
Are you interested in more emergency preparedness content?
Visit Zywave.com today to learn how your business can gain access to the industry’s most expansive and comprehensive library of P&C resources designed by industry experts to cover any commercial insurance issue including risk management, workers’ comp, safety, and compliance.
